The term "qualifying purchase" refers to a specific type of transaction that meets certain criteria in order for it to be eligible for rewards, discounts or other benefits. In general, this means making a purchase that falls within the rules and guidelines set by a particular program, offer or promotion. For example, a customer may need to spend a minimum amount of money, buy specific products or use a coupon code in order for their transaction to be considered a "qualifying purchase." The term is often used in marketing campaigns to encourage customers to make purchases that will allow them to take advantage of special deals or rewards.